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"The only real voyage of discovery consists not in seeing new  landscapes, but in having new eyes, in seeing the universe with the eyes of another, of hundreds of others, in seeing the hundreds of universes that each of them sees."

Marcel Proust

 

Chairman's Challenge

I am much mocked for this  but it doesn't stop family members exclaiming "Chairman's Challenge" whenever they can't open a particular piece of packaging.

In 2003, I wrote to the BBC proposing a new TV programme called Chairman's Challenge. Each week, the chairman of a different company would be invited on to the show and asked to extract a product (if indeed that was possible without breaking it) from its packaging. This would provide good PR for the company involved (if handled correctly), much amusement and schadenfreude for the audience and a rapid improvement in packaging standards - win, win, win! Did I get a reply? No I didn't but then I have no idea what the BBC's policy is when it comes to acknowledging viewers' suggestions

This article states that according to a report from Nottingham University, most accidents in the UK occur when consumers give up trying to open difficult packages conventionally. They resort to using a knife or scissors. Each year 60,000 of them require hospital treatment after injuring themselves opening difficult packaging. This costs the National Health Service about 12 million pounds

I'm not sure whether supermarkets and shops have a duty to dispose of unwanted packaging if the consumer requests it but if they don't then that is a pity. Nothing would improve packaging more quickly than the supermarkets having the liability a) to open the items and b) to dispose of the often excessive wrapping. The squeals of pain would go right to the production room floor